With more than 35 years of experience in the hospitality industry, Bob Anderson is a trusted business coach, Trainer, and Performance Consultant known for helping hotel teams develop proactive prospecting skills, habit to drive measurable sales results.
Bob has built his reputation on delivering practical, real-world strategies that increase prospecting effectiveness, improve conversion rates, and strengthen service-driven sales cultures.
As a dynamic and engaging speaker, his high-energy, relatable style consistently earns outstanding reviews from hospitality organizations across the country.
As President of Star Performance, Inc., Bob leads the design and delivery of custom coaching and performance programs that equip teams with the tools, systems, and confidence to win more business and elevate the guest experience.
His signature programs include:
- Proactive Prospecting — “Going After the Business You Want to Have…Not Just the Business You Can Have”
- In-Bound Group Lead Conversion — “Cracking the Code to Yes – The 4C Model”
- Service Is Sales — “Building a Culture That Converts Through Service”
- Reservations Sales Performance Program — “Driving revenue through stronger call handling and conversion skills”
Bob is also a contributing author to the HSMAI Certified Hotel Sales Leader (CHSL) certification. In 2015, HSMAI recognized him as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Management. He is a former member of the HSMAI Sales Advisory Board and continues to contribute as part of the Leadership Alumni Group.
In 2021, the International Hospitality Institute honored Bob as a Global Top 15 Hospitality Trainer, recognizing his lasting impact on performance, leadership, and revenue growth across the industry.
His training and coaching model is “Systems, not just Seminars.”
Connect with Bob on LinkedIn.